BMW i-series – atmosphere charged with energy
Electric mobility of the future staged in a high-class environment. High-end products presented in top surroundings. A platform for peak performance. The BMW i-series is charged with energy and exhibits a lot of dynamics – even in the standing object. At the presentation islands of BMW showrooms all over the world.
Designed in a modular and flexible manner
Isaria Corporate Design AG, Oberpframmern, is the official partner of the BMW Group and in January 2013 won the Europe-wide bid for the development of the point-of-sale kits for the new BMW i models. All signs were pointing to energy for the implementation of the presentation platforms that are designed in a modular and flexible manner. For the production of individual Coria elements, the company relied on the longstanding partnership with Hasenkopf and this is where among others the cladding for the digital price steles with iPad and the lounge sideboards in Glacier White are manufactured. The consulting satellites are also completely made of the solid surface material and are delivered as turnkey furniture, including drawers and iPad brackets.
Solid surface turnkey solution
Behind the plain cladding of the piece of furniture that is made from 12 mm thick solid surface material hides a precisely elaborated »all-inclusive« design. A crucial criterion for a presentation along the lines of the BMW i brand is that the elegant appearance of the presentation space is maintained. All the technical equipment like computer and tablets is therefore located inside the corpus of the consulting satellite and functions in a seemingly wireless manner. The supplier Hasenkopf lets power and USB cables »disappear« completely inside the piece of furniture, so that they are no longer visible for the customer.
Photos: © Maximilian Mutzhas